After years working in the courtroom, Joey decided to embrace his creative side and his peacemaking skills to practice law on his own terms. He got tired of watching creative people with great ideas get taken advantage of by others. Joey has seen too many business owners fail by not being proactive about protecting their businesses — amazing creatives who lost their brands and businesses because certain protections weren’t put in place.
Today, he empowers talented entrepreneurs and maximizes their success. He works with professionals and protects their peace of mind through entity formation, trademark registrations, contract drafting, and other fundamental legal needs for small businesses.
Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, emerging thought leaders, and course creators. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.
Please feel free to use these provided headshots as needed. All headshots should be credited to the respective photographer where possible (see folder for details).
Joey is blessed to work with some of the most successful (and kind) entrepreneurs out there. He has advised thousands of business owners in the past two years alone, including some of the biggest thought leaders in the world. He's a sought-after speaker and podcast guest whose unique approach to the law is exactly what entrepreneurs need right now — how to protect your biggest assets without having legal concerns slow your growth. While Joey is licensed to practice in law in the state of Illinois, his focus on federal trademark law allows him to serve on a national and global level.
The Reset Conference
The Together Experience
The Empowered Planners Conference
Maximum Lawyer Conference
Association of Bridal Consultants