Joey C. Vitale - Blog

Episode 13: WHEN is the right time to trademark?

Recap: 

For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in. 

Show Notes

02:54 - The Owning It Episode 8 is a golden nugget episode
03:21 - 2 levels of trademarks: the automatic and the registered
04:10 - 3 different answers to the question "When is the right time"
04:22 - #1: When the...
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Episode 12: The Ultimate Guide to Handling Copycats

Recap: 

I can't think of anything more frustrating than realizing that you've got yourself a copycat. I get messages every single week with somebody who has had their stuff copied. And this is one of the most common concerns I get as a business lawyer. So today I'm just going to give it to you straight. What I am about to give you isn't a legal advice. It's business advice. 

Whether you're in the middle of dealing with the copycat right now, or you just want to be...

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Episode 11: How To Use Trademark Symbols Like A Pro (™*®*℠)

Recap: 

One of the first things that I tell my clients is that in order for you to be protecting yourself as a business owner and to be mindful of the protections of other business owners, you have to understand this side of trademark law, which is the use of these trademark symbols. So let's get into it.

Show Notes

02:48 - The ™ Symbol means Trademark 
03:18 - The ® Symbol means Registered Trademark
04:07 -...
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Episode 10: 3 Secrets to Confidently Hiring Your First (or Next) Virtual Assistant

Recap: 

One of the most common questions I get from my friends or business owner colleagues is how they are going to take the next big step of hiring their first, or their next, Virtual Assistant. Because hiring somebody on your team is kind of a legal-ish question, right? There's a contractor agreement that should be in place. This is going to be one of those legal-ish, podcasts episodes, where it's not really legal, but it's going to be super helpful.

If you're trying to figure...

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Episode 9: Most Trademarks Get Denied. Here's The Biggest Reason Why.

Recap: 

I can tell you that the biggest reason why trademark applications fail is because the business owner didn't properly search for availability. In other words, there were other registered trademarks that already existed that were too similar to the one that was being applied for. There wasn't a really strong search that took place before the application was submitted.

So today, we're going to talk about why that search is so important. And I'll give you guys some actionable steps...

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Episode 8: Wanna Get Trademarked?

Recap: 

When we talk about getting trademarked or trademarking your business name or slogan, that language of "getting trademarked or trademarking" is actually super inaccurate.

In this episode, I'm going to walk you through what these trademark rules are and why I am knowingly breaking them. This episode is probably one of the most valuable podcast episodes I will ever do. So let's dive in.

Show Notes

03:06 - Protecting your brand + gain authority training
05:09 - How "Getting...
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Episode 7: Your Contracts are WORTHLESS Without This

Recap: 

I'd love to let you in on one of my little secrets and this secret has to do with contracts. Now, if you're like most business owners that I meet, contracts are one of the first things that you think about when it comes to the law. And I get it. When I went to law school, one of my first classes, my first semester was contracts 101. So I understand that when we think about the law as business owners, we tend to think of contracts.

So I'm going to be walking you through, what is...

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Episode 6: Copyrights vs. Trademarks: What's the Difference? And Which Matters More?

Recap:

In this episode of Owning It, we're going to be diving into the difference between copyrights and trademarks, these two different areas of intellectual property. And if  those two terms have ever confused you, you are far from alone, my friend. And so by the end of this episode, you're going to learn not only the difference between these two, but also which one of these too you should be focusing on protecting first and why that is.

Show Notes:

01:35 - Protecting your...

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Episode 5: The Secrets to Naming Your Business Like a Pro (And Dangerous Pitfalls to Avoid)

Recap:

If you are ready to hear me geek out over my jam, get ready! In this episode, I am talking about naming because you really can't talk about trademarks without talking about naming.

So, I'm going to be dropping the biggest naming knowledge bombs that I can in this episode to help you guys go through this naming process in your business with confidence and making sure that you're picking a strong name that isn't accidentally falling into one of these pitfalls that I'm going to be...

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Episode 4: The Biggest Legal Mistake You Can Make in Your Business (It’s Not What You Think!)

Recap:

Today, I want to talk about the biggest mistake that you are making in your business... and I know that it's the biggest mistake that you're making because I see it all of the time.

All the time in business owners. I see it whenever a client signs up for my law firm services,  we see what their concerns are, what they're worried about on the legal side, and this mistake or rises to the surface. I see it in the business colleagues that I have when we have heart-to-hearts. I...

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