Joey C. Vitale - Blog

Episode 39: So you've decided to hire Indie Law (yay!!)... What’s next??

Recap:

Hiring a lawyer to take care of your trademark is a big decision!

And one of the most important decisions that you can make for your brand.

It’s an investment that shows you believe in your brand enough to protect it FULLY and that you’re ready to show up 100% for your biz.

But what happens AFTER you make that decision and invest in a trademark package??

Show Notes

00:54 - So what really happens next?
02:27 - The Indie Law timeline
05:09 - The Trademark Office timeline
...
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Episode 38: The search of your trademark reveals it isn't strong enough.

Recap:

Okay bud, let’s set the stage…

You’ve hired Indie Law to handle your trademark..

You’ve given us the name, slogan, or logo you want protected..

And we’ve done our comprehensive search for it..

BUT, there’s a snag: our findings show that there are too many red flags with that specific trademark and we don’t recommend moving forward with it.

And you're like...Uuuh WTF!?

Dude. I get it. That’s worst-case-scenario for you (and most other biz...

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Episode 37: The Secret Weapon to Amplify Your Messaging and Impact with Tracy Goodwin

Recap:

What if I told you that there was a tool out there that could transform your business for the better. That there was one magical tool that would completely revolutionize the way that you do business. We're talking something that could 10 X your business overnight.

Meet our Guest Expert - Tracy Goodwin

This week on Owning It, I'd like all of you to meet my guest Tracy Goodwin of Captivate the Room. We talk about how we first met, how Tracy is so much more than a voice coach, and many...

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Episode 36: How much $$$ should my biz be making before I invest in a trademark?

Recap:

I hear this almost every day, "But Joey, my business doesn't even make 6 figures yet... Do I really need a trademark?"
 
So often, potential clients and even biz friends of mine associate getting legally legit with how much revenue they're seeing in their biz.
 
So let me be the first to tell you...
 
That is the WRONG thing to focus on!

Show Notes

00:54 - This week in Owning It
02:16 - Categories of how you're spending money as a business owner
02:50...
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Episode 35: March Madness trademark infringement or just a really awkward slogan?

Recap:

So how close is too close when it comes to trademark infringement and confusing the public?

The line can get pretty thin as you’ll see in the NCAA trademark dispute I’m talking about on today’s episode.

It’s both hilarious and shocking - don’t miss it! 

Show Notes

01:11 - This week in Owning It
02:05 - What's up with all this March Madness?
05:23 - How does this affect your business?

 
 
Listen...
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Episode 34: Why Gifts Won’t Keep Your Clients Happy with John Strohmeyer

Recap:

So many people right now are talking about the importance of the client experience and gift giving and wow packages that you give your clients to make them fall in love with you.

I can tell you one of the most expensive lessons that I've learned myself personally is that gift giving is not going to solve your customer support and your customer experience problems.

Meet our Guest Expert - John Strohmeyer

This week on Owning It, my guest John Strohmeyer of Strohmeyer Law, PLLC...

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Episode 33: “Under promise, over deliver” is a horrible business strategy

Recap:

“Under promise, over deliver” is a biz strategy that's been around forever.
 
SO many well respected people, across all industries, have even sworn by it.
 
But I'm sure from the title of this video that you've already guessed my opinion...
It's THE WORST.
 
Not only is it an awful plan for handling client relations, but it can make you look like you're really half 🍑ing your job.

Show Notes

01:16 - What can I do to take care of my clients
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Episode 32: Contracts WON’T save your business

Recap:

It’s not your fault. When business owners think of the legal side these days, they typically think of one word: CONTRACTS.
 
The problem is — contracts alone won’t save your business.

Show Notes

02:23 - Joey's signature legal method
02:43 - PLAN
04:49 - PROTECT
05:48 - PROSPER

 
Listen to this episode (and others) on the podcast platforms:
Apple...
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Episode 31: The Difference Between Copyrights and Trademarks

Recap:

If this legal stuff is confusing for you, you're in the right place, especially when it comes to this distinction that, so many business owners get tripped up on between copyrights and trademarks.

So today we're going to be talking about this difference and maybe when you hear about copyrights and trademarks, you're just like, Joey, I don't understand the difference at all or maybe you feel like you've got a good sense of it, but just not a hundred percent in terms of your confidence.

...
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Episode 30: Why Would I Want a Trademark Attorney's Help?

Recap:

Today I'm going to give you the top three reasons why you want a trademark attorney in your back pocket.

Although business owners aren't craving to work with an attorney the way you might be  excited to work with a marketer or sales strategist or business coach, there are really important and actually kind of sexy reasons to work with a trademark attorney.

Show Notes

01:20 - Reason #1
02:27 - Reason #2
04:36 - Reason #3
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