Episode 63: How to Improve Calls, Close Deals and Master Sales with AJ Cassata

business business growth entrepreneur entrepreneurship podcast sales trademarks Oct 26, 2021


My bud, AJ Cassata, joins The Business Growth Advantage show!

AJ has quickly become one of my fav biz buds and you’ll know why when you hear him talk!

If you’ve been wanting to refine your sales skills but didn’t know how or where to start, I PROMISE YOU this conversation will light that fire!

Meet our Guest Expert - AJ Cassata

He’s a B2B sales consultant and founder of Revenue Boost. AJ dropped out of college at 19 to pursue a successful career in sales, sales management, and eventually shifted to entrepreneurship. Now he helps entrepreneurs master the sales process and scale their company.

Follow him on social:
Show Notes
00:47 - This week on the Business Growth Advantage
01:48 - Say hello to AJ!
03:30 - Writing personalized messages to people
07:44 - Conversion rate of prospecting efforts
09:46 - Sell the next step, not your product
14:04 - Email outreach vs. social media
16:38 - Using business or a personal account for your outreach
21:36 - Your offer doesn't have to be exciting, it has to be important
26:29 - Understanding your bigger picture
29:50 - Warm intro vs. just reaching out
35:23 - Constraint breeds creativity
39:19 - Overcoming the fear of reaching out
44:32 - Caring and curiosity
46:49 - Link to Facebook Video
47:10 - FREE Trademark Masterclass
Listen to this episode (and others) on the podcast platforms:
Apple Podcasts || Chartable || Libsyn