Owning It | Ep. 13: WHEN is the right time to trademark?

Episode 13: WHEN is the right time to trademark?

Recap: 

For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in. 

Show Notes

02:54 - The Owning It Episode 8 is a golden nugget episode
03:21 - 2 levels of trademarks: the automatic and the registered
04:10 - 3 different answers to the question "When is the right time"
04:22 - #1: When the thought of rebranding is uncomfortable to you
05:38 - #2: Which of your brand elements are already trademarked? 
06:18 - Make sure that your business name is protected.
07:56 - File for one, most important, trademark element first. 
08:34 - 2 big things to do: Search for availability and file for trademark registration
09:02 - Why most trademarks get denied
09:23 - #3: As soon as possible after you run that comprehensive research
11:16 - Common mistake that business owners make
11:56 - Securing your trademark is part of the branding and naming process.
12:33 - My goal is to give you a business lawyer in your back pocket 

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