We are continuing our streak of these amazing interview episodes. I call them my secret weapon interviews. I know that you know, that one of the most important things, when it comes to building a business is your content. It's your messaging. It's your copy, right? So how do you create copy that converts?
This week on Owning it, I share how about a year ago, Kate Dramis came into my orbit, and how this full of energy, super informal but professional conversion copywriter become one of my best friends in this online business world.
She walks us through some of the reasons why your copy isn't converting, how roping in someone to write for you without nailing your messaging first can be produce sub-par results, and how we throw spaghetti at walls.
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