"But wait ... can't I just file a thing and get a trademark?"
"This trademark application looks super simple. What could go wrong here?"
Listen - I get it. I'm all for keeping things simple in business. And it can be SO EASY to overcomplicate things. (Don't you just hate it when lawyers always respond to your questions with, "It depends"?)
But the truth is that most trademark applications run into some kind of roadblock along the way. And if you decided you want to secure these foundational protections for your business name and brand, I'd hate for you to waste time and money by making avoidable mistakes in the process.
So what are the biggest reasons why a trademark application gets rejected?