Joey C. Vitale - Blog

Episode 22: Copy that Converts with Kate Dramis

Recap:

We are continuing our streak of these amazing interview episodes. I call them my secret weapon interviews. I know that you know, that one of the most important things, when it comes to building a business is your content. It's your messaging. It's your copy, right? So how do you create copy that converts?

Meet our Guest Expert - Kate Dramis

This week on Owning it, I share how about a year ago, Kate Dramis came into my orbit, and how this full of energy, super informal but...

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Episode 21: Speaking to Scale with Jessica Rasdall

Recap:

It's not just about being visible. It's about being visible effectively. Which means speaking effectively to scale your business. I can't think of a better person to speak on this subject than my dear friend, Jessica Rasdall.

Meet our Guest Expert - Jessica Rasdall

This week on Owning It, I'm excited to be able to share and listen to her stories, her knowledge and expert advise on how you can - as an entrepreneur embrace your unique story that will allow you to inspire and...

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Episode 20: Constraint, Process & Mind Management, with guest expert Melissa Shanahan

Recap:

This is the first episode of our on going set of episodes where you're not just going to have to listen to me talk all the time. That's right. Starting with this episode. We are kicking off podcast interviews with me and some of my best friends, some of my favorite mentors, coaches, business experts. 

Meet our Guest Expert - Melissa Shanahan

Melissa Shanahan founded Velocity Work after several years at a consulting firm focused on the growth of private practices all across...

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Episode 19: It's Time to Meet My Friends! (Teaser)

Recap:

You're going to start meeting more and more of my friends. So  they are other business owners that tackle some kind of a topic that are similar to the legal side. So I'm really, really excited for this next chapter. Next season of owning it episodes.

Show Notes

00:59 - Happy holidays, everybody
02:12 - You'll meet more and more of my friends
02:57 - A new season of Owning It
03:03 - My favorite Season 1 episode
 

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Episode 18: What's the Difference Between Trademarks and LLCs?

Recap:

So let's chat about trademarks versus LLCs. Now, what I'm going to do in this episode is I'm going to talk about the difference between these two different legal thingies, trademarks, and LLCs, in a couple of different ways. 

Show Notes

00:59 - Let me share a story first
03:34 - Trademarks and LLCs, what is the difference?
04:27 - When you hear the word LLC, think of liability
05:43 - When it comes to...
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Episode 17: How Long Does It Take to Get Trademarked?

Recap:

Today, I'm going to be giving it the quickest, shortest version of an answer that I get to a pretty loaded question, which is - Joey, how long does it take to get trademarked? 

Show Notes

01:22 - How long is this gonna take
03:24 - Trademark timeframes
04:08 - Trademark office's timeline
07:07 - It takes 3 months to be assigned to an examining attorney
07:55 - What's an opposition
10:09 - What...
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Episode 16: Don't Fall for this Trademark Scam

Recap:

I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.

Show Notes

01:25 - Why this trademark scam is a problem
02:52 - How does this scam work
05:48 - Don't fall victim to this scam

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Episode 15: The Secret to Naming Your Next Course, Podcast, or Business to Avoid Trademark Traps

Recap:

Today you're going to discover the secrets to naming your next course, podcast, or even your next business name to avoid trademark traps.

Whenever it comes to naming anything in your business, we have to talk about trademarks.

Now this secret to naming and to trademarks has three parts to it. So I'm going to be going through each one of these parts at a time. It's called my signature RAD method (R-A-D).

Show Notes

00:59 - I'm Joey - Brand Legitimizer aka. doing Trademarks
...
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Episode 14: Why trust is at the heart of your legal problems

Recap: 

This episode is one of the legal-ish ones. When you really look at problems that people are having on the legal side, usually there's some element of a lack of trust that it's the heart of that legal problem. So today we're going to be putting that squarely legal stuff to the side for a moment, and we're going to be diving head-on into what trust means. Why you don't have a more of it in your business? And how to get more trust back into your business.

Show Notes

02:47 - ...
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Episode 13: WHEN is the right time to trademark?

Recap: 

For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in. 

Show Notes

02:54 - The Owning It Episode 8 is a golden nugget episode
03:21 - 2 levels of trademarks: the automatic and the registered
04:10 - 3 different answers to the question "When is the right time"
04:22 - #1: When the...
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