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If this legal stuff is confusing for you, you're in the right place, especially when it comes to this distinction that, so many business owners get tripped up on between copyrights and trademarks.

So today we're going to be talking about this difference and maybe when you hear about copyrights and trademarks, you're just like, Joey, I don't understand the difference at all or maybe you feel like you've got a good sense of it, but just not a hundred percent in terms of your confidence.

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Today I'm going to give you the top three reasons why you want a trademark attorney in your back pocket.

Although business owners aren't craving to work with an attorney the way you might be  excited to work with a marketer or sales strategist or business coach, there are really important and actually kind of sexy reasons to work with a trademark attorney.

Show Notes

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I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.

Show Notes

 

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Let's break down the main reasons why you should consider strongly to prioritize trademarks on your to-do list without getting sucked into all that legal mumbo jumbo. And there are really three main things that you want to consider three main benefits to securing your trademark reasons.

Show Notes

Listen to this episode (and...

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You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

That's a good question. And it's one that, I'm going to tackle in today's episode.

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Listen to this...

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To give you a little bit of context for the very beginning of this episode, we start out by talking about these two concepts that are pretty important in this world of strengths finder or Clifton strengths, which is a personality test. And it's this idea of basements versus balconies... you know what Jennifer says this better than I do...

Meet our Guest Expert - Jennifer Bassman

This week we sat down and chat with certified Clifton strengths coach and author of the book Stop...

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I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.

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You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important.  Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world. 

Meet our Guest Expert - Elizabeth Henson

You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...

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On this episode, you're going to hear from Casey himself how processes are key to a business and what processes are the most important for a business.

Meet our Guest Expert - Casey Clark

For our last episode for 2020, we tackle how 2 processes can take your business to the next level and Casey Clark of Cultivate Advisors takes a deep dive into those processes, and breaks it down for us.

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