I talk with so many entrepreneurs and small business owners who aren't ready to file for trademark applications yet.
If you're reading this, you're probably in the same boat.
Maybe it's a budget issue, or you don't think your business needs it yet, or there's something else that's holding you back.
Guess what — that's totally okay!
(I mean, there are risks if you don't register your trademarks. But if you're not ready to take those steps yet, it's okay.)
As a trademark attorney, I get asked this question a lot:
"But Joey ... why? Why does my business need to worry about trademark protections?"
It's a good question. Let's talk about it.
Trademarks are everywhere. From the moment you wake up from you Tempur—Pedic® bed, put on those slippers from Target®, and check Facebook® on your iPhone® as you walk to your Keurig® machine to sip on some Starbucks® coffee ... you're...