Entrepreneurs tend to have a lot on their to-do lists.
Whether you’re just starting or taking things to the next level, it's critical to get clear on what you actually NEED to get done. Otherwise, you’ll feel like a hamster on a wheel — staying busy but feeling overwhelmed and unproductive.
That’s where this post comes in.
Here are the main three things you need to do on the legal side. And if you’ve already gotten these three things down,...
I talk with so many entrepreneurs and small business owners who aren't ready to file for trademark applications yet.
If you're reading this, you're probably in the same boat.
Maybe it's a budget issue, or you don't think your business needs it yet, or there's something else that's holding you back.
Guess what — that's totally okay!
(I mean, there are risks if you don't register your trademarks. But if you're not ready to take those steps yet, it's okay.)
As a trademark attorney, I get asked this question a lot:
"But Joey ... why? Why does my business need to worry about trademark protections?"
It's a good question. Let's talk about it.
Trademarks are everywhere. From the moment you wake up from you Tempur—Pedic® bed, put on those slippers from Target®, and check Facebook® on your iPhone® as you walk to your Keurig® machine to sip on some Starbucks® coffee ... you're...