Joey C. Vitale - Blog

Why your podcast needs trademark protections

If you’re like most entrepreneurs and business owners, then you’re probably a big fan of podcasts. In fact, you might even have a podcast of your own or one in the works.

You wouldn’t be alone. Podcasts are huge right now.

44% of the US population has listened to a podcast. There are currently over 630,000 podcasts. And that’s a pretty significant increase from just June of 2018, when Apple announced there were over 550,000. (For more podcast stats, see here.)

At this...

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Is your online program trademarked?

Are you a business owner with some kind of online program? If so, you've come to the right blog post.

As a business attorney, I work with lots of solo entrepreneurs, personal brands, and influencers. Many of them have some kind of online program that they offer to their customers.

Tell me if this sounds familiar: you're preparing to launch your next big program — whether it's an online course, a membership program, a mastermind, or something else. The creative side of you keeps toying...

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The top 3 legal things you need to bump to the top of your list

Entrepreneurs tend to have a lot on their to-do lists. 

Whether you’re just starting or taking things to the next level, it's critical to get clear on what you actually NEED to get done. Otherwise, you’ll feel like a hamster on a wheel — staying busy but feeling overwhelmed and unproductive.

That’s where this post comes in.

Here are the main three things you need to do on the legal side. And if you’ve already gotten these three things down,...

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Not ready to register your trademarks? Start here

I talk with so many entrepreneurs and small business owners who aren't ready to file for trademark applications yet.

If you're reading this, you're probably in the same boat.

Maybe it's a budget issue, or you don't think your business needs it yet, or there's something else that's holding you back.

Guess what — that's totally okay!

(I mean, there are risks if you don't register your trademarks. But if you're not ready to take those steps yet, it's okay.)

An easy, crucial step to...

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Why your business needs to take trademarks seriously

As a trademark attorney, I get asked this question a lot:

"But Joey ... why? Why does my business need to worry about trademark protections?"

It's a good question. Let's talk about it.

But first, what is a trademark?

Trademarks are everywhere. From the moment you wake up from you Tempur—Pedic® bed, put on those slippers from Target®, and check Facebook® on your iPhone® as you walk to your Keurig® machine to sip on some Starbucks® coffee ... you're...

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