Today, I'm going to be giving it the quickest, shortest version of an answer that I get to a pretty loaded question, which is - Joey, how long does it take to get trademarked?
I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.
Today you're going to discover the secrets to naming your next course, podcast, or even your next business name to avoid trademark traps.
Whenever it comes to naming anything in your business, we have to talk about trademarks.
Now this secret to naming and to trademarks has three parts to it. So I'm going to be going through each one of these parts at a time. It's called my signature RAD method (R-A-D).
This episode is one of the legal-ish ones. When you really look at problems that people are having on the legal side, usually there's some element of a lack of trust that it's the heart of that legal problem. So today we're going to be putting that squarely legal stuff to the side for a moment, and we're going to be diving head-on into what trust means. Why you don't have a more of it in your business? And how to get more trust back into your business.
For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in.
I can't think of anything more frustrating than realizing that you've got yourself a copycat. I get messages every single week with somebody who has had their stuff copied. And this is one of the most common concerns I get as a business lawyer. So today I'm just going to give it to you straight. What I am about to give you isn't a legal advice. It's business advice.
Whether you're in the middle of dealing with the copycat right now, or you just want to be...
One of the first things that I tell my clients is that in order for you to be protecting yourself as a business owner and to be mindful of the protections of other business owners, you have to understand this side of trademark law, which is the use of these trademark symbols. So let's get into it.
One of the most common questions I get from my friends or business owner colleagues is how they are going to take the next big step of hiring their first, or their next, Virtual Assistant. Because hiring somebody on your team is kind of a legal-ish question, right? There's a contractor agreement that should be in place. This is going to be one of those legal-ish, podcasts episodes, where it's not really legal, but it's going to be super helpful.
If you're trying to figure...
I can tell you that the biggest reason why trademark applications fail is because the business owner didn't properly search for availability. In other words, there were other registered trademarks that already existed that were too similar to the one that was being applied for. There wasn't a really strong search that took place before the application was submitted.
So today, we're going to talk about why that search is so important. And I'll give you guys some actionable steps...
When we talk about getting trademarked or trademarking your business name or slogan, that language of "getting trademarked or trademarking" is actually super inaccurate.
In this episode, I'm going to walk you through what these trademark rules are and why I am knowingly breaking them. This episode is probably one of the most valuable podcast episodes I will ever do. So let's dive in.