Joey C. Vitale - Blog

Episode 42: Walmart takes on Kanye!

Recap:

Have you guys seen the trademark news about Walmart and Kanye!?

At first I thought it was just another ridiculous Yeezy headline… turns out it’s totally legit!

AND it has to do with the number one reason trademark applications get denied.

Show Notes

00:55 - This week on Owning It
01:34 - So what is really happening
04:19 - Intent to use application
04:41 - Notice about position
06:26 - What can I learn from Kanye's lawyers
09:13 - ...
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Episode 41: What is the REAL cost of a rebrand?

Recap:

I've spent the better part of my career helping entrepreneurs and biz owners LEGALLY protect their brands.

It's my passion and the whole reason I went out on my own to start Indie Law, my trademark law firm.
 
And It started because I kept seeing the same scenario play out over and over - a biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.

Rebrands can happen for...
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Episode 40: Can a hashtag be a trademark?

Recap:

With so many businesses shifting to social media exposure to grow their businesses, I've started to get this question a lot - "I've been using this hashtag for my biz and people seem to love it and associate it with my brand. So... can I trademark it?"

Well, I'm happy to report that I have the answer!

And it may seriously surprise you.

Show Notes

00:57 - Is it possible
03:24 - If I can, do I need to do it
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Episode 38: The search of your trademark reveals it isn't strong enough.

Recap:

Okay bud, let’s set the stage…

You’ve hired Indie Law to handle your trademark..

You’ve given us the name, slogan, or logo you want protected..

And we’ve done our comprehensive search for it..

BUT, there’s a snag: our findings show that there are too many red flags with that specific trademark and we don’t recommend moving forward with it.

And you're like...Uuuh WTF!?

Dude. I get it. That’s worst-case-scenario for you (and most other biz...

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Episode 37: The Secret Weapon to Amplify Your Messaging and Impact with Tracy Goodwin

Recap:

What if I told you that there was a tool out there that could transform your business for the better. That there was one magical tool that would completely revolutionize the way that you do business. We're talking something that could 10 X your business overnight.

Meet our Guest Expert - Tracy Goodwin

This week on Owning It, I'd like all of you to meet my guest Tracy Goodwin of Captivate the Room. We talk about how we first met, how Tracy is so much more than a voice coach, and many...

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Episode 36: How much $$$ should my biz be making before I invest in a trademark?

Recap:

I hear this almost every day, "But Joey, my business doesn't even make 6 figures yet... Do I really need a trademark?"
 
So often, potential clients and even biz friends of mine associate getting legally legit with how much revenue they're seeing in their biz.
 
So let me be the first to tell you...
 
That is the WRONG thing to focus on!

Show Notes

00:54 - This week in Owning It
02:16 - Categories of how you're spending money as a business owner
02:50...
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Episode 35: March Madness trademark infringement or just a really awkward slogan?

Recap:

So how close is too close when it comes to trademark infringement and confusing the public?

The line can get pretty thin as you’ll see in the NCAA trademark dispute I’m talking about on today’s episode.

It’s both hilarious and shocking - don’t miss it! 

Show Notes

01:11 - This week in Owning It
02:05 - What's up with all this March Madness?
05:23 - How does this affect your business?

 
 
Listen...
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Episode 34: Why Gifts Won’t Keep Your Clients Happy with John Strohmeyer

Recap:

So many people right now are talking about the importance of the client experience and gift giving and wow packages that you give your clients to make them fall in love with you.

I can tell you one of the most expensive lessons that I've learned myself personally is that gift giving is not going to solve your customer support and your customer experience problems.

Meet our Guest Expert - John Strohmeyer

This week on Owning It, my guest John Strohmeyer of Strohmeyer Law, PLLC...

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Episode 33: “Under promise, over deliver” is a horrible business strategy

Recap:

“Under promise, over deliver” is a biz strategy that's been around forever.
 
SO many well respected people, across all industries, have even sworn by it.
 
But I'm sure from the title of this video that you've already guessed my opinion...
It's THE WORST.
 
Not only is it an awful plan for handling client relations, but it can make you look like you're really half 🍑ing your job.

Show Notes

01:16 - What can I do to take care of my clients
...
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Episode 32: Contracts WON’T save your business

Recap:

It’s not your fault. When business owners think of the legal side these days, they typically think of one word: CONTRACTS.
 
The problem is — contracts alone won’t save your business.

Show Notes

02:23 - Joey's signature legal method
02:43 - PLAN
04:49 - PROTECT
05:48 - PROSPER

 
Listen to this episode (and others) on the podcast platforms:
Apple...
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