Joey C. Vitale - Blog

Episode 52: How to Stay Focused on What Matters Most to Grow Your Firm with Melissa Shanahan

Recap:

Melissa is the host of the Velocity Work podcast and founder of Velocity Work, which helps clients and listeners shift how they operate in order to achieve the next level for their firm AND their life.

Meet our Guest Expert - Melissa Shanahan

This week on Owning It, we have Melissa Shanahan. This week we talk about mindset, vision, productivity, and a lot of good stuff that can help grow your firm. 

Follow her on social:

Show Notes

00:55 - This week...

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Episode 46: Become the Leader your Community needs with Elizabeth Henson

Recap:

Elizabeth Henson, joins us live for our The Business Growth Advantage show!

Have you ever felt like building a strong community around your brand and the mission seemed impossible? Or even just really, REALLY hard?

You’re not alone, dude.

So many of us want MORE than just followers.

Seeing that number grow can definitely feel good, because you know that your message is getting out there, BUT… is it really affecting those followers in the way you hope? Do they understand...

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Episode 45: Jam Session | Team Building Tips

Recap:

Come hang out with my teammates Caitlyn and Jaime as we discuss everything team building, strategy, and business!

Show Notes

00:55 - This week on Owning It
01:49 - Meet the (part of) team!
04:19 - Consistency with our Core Values
08:03 - Try to have transparency by going on vacation
11:10 - Planning around team members taking time off
13:11 - Do your due diligence and have conversations
15:44 - Actually start building a team, hiring a VA
20:05 - The importance of...
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Episode 44: Getting Consistent Clients with Ellen Yin

Recap:

Joey's bud Ellen Yin joins us live for our The Business Growth Advantage show!
 
Imagine Marie Kondo (you know, the “joy/no joy” house organizing genius) as a marketer… that’s who Ellen is: a marketing minimalist who helps you cut through the overwhelm of shiny objects and ditch all the confusing, conflicting marketing strategies you’ve been told.

Meet our Guest Expert - Ellen Yin

This week on Owning It, we have Ellen Yin and we talk...

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Episode 43: MOST Trademarks FAIL...Here's why!

Recap:

"But wait ... can't I just file a thing and get a trademark?"

"This trademark application looks super simple. What could go wrong here?"

GAHHHHHH!!!!

Listen - I get it. I'm all for keeping things simple in business. And it can be SO EASY to overcomplicate things. (Don't you just hate it when lawyers always respond to your questions with, "It depends"?)

But the truth is that most trademark applications run into some kind of roadblock along the way. And if you decided you want to...

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Episode 42: Walmart takes on Kanye!

Recap:

Have you guys seen the trademark news about Walmart and Kanye!?

At first I thought it was just another ridiculous Yeezy headline… turns out it’s totally legit!

AND it has to do with the number one reason trademark applications get denied.

Show Notes

00:55 - This week on Owning It
01:34 - So what is really happening
04:19 - Intent to use application
04:41 - Notice about position
06:26 - What can I learn from Kanye's lawyers
09:13 - ...
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Episode 41: What is the REAL cost of a rebrand?

Recap:

I've spent the better part of my career helping entrepreneurs and biz owners LEGALLY protect their brands.

It's my passion and the whole reason I went out on my own to start Indie Law, my trademark law firm.
 
And It started because I kept seeing the same scenario play out over and over - a biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.

Rebrands can happen for...
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Episode 40: Can a hashtag be a trademark?

Recap:

With so many businesses shifting to social media exposure to grow their businesses, I've started to get this question a lot - "I've been using this hashtag for my biz and people seem to love it and associate it with my brand. So... can I trademark it?"

Well, I'm happy to report that I have the answer!

And it may seriously surprise you.

Show Notes

00:57 - Is it possible
03:24 - If I can, do I need to do it
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Episode 38: The search of your trademark reveals it isn't strong enough.

Recap:

Okay bud, let’s set the stage…

You’ve hired Indie Law to handle your trademark..

You’ve given us the name, slogan, or logo you want protected..

And we’ve done our comprehensive search for it..

BUT, there’s a snag: our findings show that there are too many red flags with that specific trademark and we don’t recommend moving forward with it.

And you're like...Uuuh WTF!?

Dude. I get it. That’s worst-case-scenario for you (and most other biz...

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Episode 37: The Secret Weapon to Amplify Your Messaging and Impact with Tracy Goodwin

Recap:

What if I told you that there was a tool out there that could transform your business for the better. That there was one magical tool that would completely revolutionize the way that you do business. We're talking something that could 10 X your business overnight.

Meet our Guest Expert - Tracy Goodwin

This week on Owning It, I'd like all of you to meet my guest Tracy Goodwin of Captivate the Room. We talk about how we first met, how Tracy is so much more than a voice coach, and many...

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