Joey C. Vitale - Blog

Episode 27: When should I WAIT to trademark?

Recap:

You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

That's a good question. And it's one that, I'm going to tackle in today's episode.

Show Notes

00:54 - Can I wait on getting something trademarked
01:10 - Reason #1
02:24 - Reason #2
03:49 - Reason #3
 
 
 
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Episode 26: How to Bounce Back from Burnout with Jennifer Bassman

Recap:

To give you a little bit of context for the very beginning of this episode, we start out by talking about these two concepts that are pretty important in this world of strengths finder or Clifton strengths, which is a personality test. And it's this idea of basements versus balconies... you know what Jennifer says this better than I do...

Meet our Guest Expert - Jennifer Bassman

This week we sat down and chat with certified Clifton strengths coach and author of the book Stop...

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Episode 24: The Power of Trademarks with Elizabeth Henson

Recap:

You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important.  Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world. 

Meet our Guest Expert - Elizabeth Henson

You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...

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Episode 23: Two Must-Have Processes for Professional Service Businesses with Casey Clark

Recap:

On this episode, you're going to hear from Casey himself how processes are key to a business and what processes are the most important for a business.

Meet our Guest Expert - Casey Clark

For our last episode for 2020, we tackle how 2 processes can take your business to the next level and Casey Clark of Cultivate Advisors takes a deep dive into those processes, and breaks it down for us.

Follow him on social:

 
The Cultivate Advisor Propeller Visual:...
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Episode 22: Copy that Converts with Kate Dramis

Recap:

We are continuing our streak of these amazing interview episodes. I call them my secret weapon interviews. I know that you know, that one of the most important things, when it comes to building a business is your content. It's your messaging. It's your copy, right? So how do you create copy that converts?

Meet our Guest Expert - Kate Dramis

This week on Owning it, I share how about a year ago, Kate Dramis came into my orbit, and how this full of energy, super informal but...

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Episode 21: Speaking to Scale with Jessica Rasdall

Recap:

It's not just about being visible. It's about being visible effectively. Which means speaking effectively to scale your business. I can't think of a better person to speak on this subject than my dear friend, Jessica Rasdall.

Meet our Guest Expert - Jessica Rasdall

This week on Owning It, I'm excited to be able to share and listen to her stories, her knowledge and expert advise on how you can - as an entrepreneur embrace your unique story that will allow you to inspire and...

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Episode 20: Constraint, Process & Mind Management, with guest expert Melissa Shanahan

Recap:

This is the first episode of our on going set of episodes where you're not just going to have to listen to me talk all the time. That's right. Starting with this episode. We are kicking off podcast interviews with me and some of my best friends, some of my favorite mentors, coaches, business experts. 

Meet our Guest Expert - Melissa Shanahan

Melissa Shanahan founded Velocity Work after several years at a consulting firm focused on the growth of private practices all across...

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Episode 16: Don't Fall for this Trademark Scam

Recap:

I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.

Show Notes

01:25 - Why this trademark scam is a problem
02:52 - How does this scam work
05:48 - Don't fall victim to this scam

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Episode 15: The Secret to Naming Your Next Course, Podcast, or Business to Avoid Trademark Traps

Recap:

Today you're going to discover the secrets to naming your next course, podcast, or even your next business name to avoid trademark traps.

Whenever it comes to naming anything in your business, we have to talk about trademarks.

Now this secret to naming and to trademarks has three parts to it. So I'm going to be going through each one of these parts at a time. It's called my signature RAD method (R-A-D).

Show Notes

00:59 - I'm Joey - Brand Legitimizer aka. doing Trademarks
...
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Episode 14: Why trust is at the heart of your legal problems

Recap: 

This episode is one of the legal-ish ones. When you really look at problems that people are having on the legal side, usually there's some element of a lack of trust that it's the heart of that legal problem. So today we're going to be putting that squarely legal stuff to the side for a moment, and we're going to be diving head-on into what trust means. Why you don't have a more of it in your business? And how to get more trust back into your business.

Show Notes

02:47 - ...
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