Today I'm going to give you the top three reasons why you want a trademark attorney in your back pocket.
Although business owners aren't craving to work with an attorney the way you might be excited to work with a marketer or sales strategist or business coach, there are really important and actually kind of sexy reasons to work with a trademark attorney.
I can tell you that the biggest reason why trademark applications fail is because the business owner didn't properly search for availability. In other words, there were other registered trademarks that already existed that were too similar to the one that was being applied for. There wasn't a really strong search that took place before the application was submitted.
So today, we're going to talk about why that search is so important. And I'll give you guys some actionable steps...