Joey C. Vitale - Blog

Episode 52: How to Stay Focused on What Matters Most to Grow Your Firm with Melissa Shanahan

Recap:

Melissa is the host of the Velocity Work podcast and founder of Velocity Work, which helps clients and listeners shift how they operate in order to achieve the next level for their firm AND their life.

Meet our Guest Expert - Melissa Shanahan

This week on Owning It, we have Melissa Shanahan. This week we talk about mindset, vision, productivity, and a lot of good stuff that can help grow your firm. 

Follow her on social:

Show Notes

00:55 - This week...

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Episode 47: Get Organized and Maximize Productivity with Courtney Lazar

Recap:

Courtney Lazar, joins us live for our The Owning It Podcast!

We’ll discuss how to:
 
💥 Maximize productivity
💥 Effectively organize your biz
💥 Build and train a team that helps support and maintain your biz goals
 
Courtney changed the way I looked at work tasks and empowered me to become EFFECTIVE in my work, not just BUSY at it.

Meet our Guest Expert - Courtney Lazar

This week on Owning It, we have Courtney Lazar (a couple of weeks ago it...

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Episode 44: Getting Consistent Clients with Ellen Yin

Recap:

Joey's bud Ellen Yin joins us live for our The Business Growth Advantage show!
 
Imagine Marie Kondo (you know, the “joy/no joy” house organizing genius) as a marketer… that’s who Ellen is: a marketing minimalist who helps you cut through the overwhelm of shiny objects and ditch all the confusing, conflicting marketing strategies you’ve been told.

Meet our Guest Expert - Ellen Yin

This week on Owning It, we have Ellen Yin and we talk...

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Episode 43: MOST Trademarks FAIL...Here's why!

Recap:

"But wait ... can't I just file a thing and get a trademark?"

"This trademark application looks super simple. What could go wrong here?"

GAHHHHHH!!!!

Listen - I get it. I'm all for keeping things simple in business. And it can be SO EASY to overcomplicate things. (Don't you just hate it when lawyers always respond to your questions with, "It depends"?)

But the truth is that most trademark applications run into some kind of roadblock along the way. And if you decided you want to...

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Episode 41: What is the REAL cost of a rebrand?

Recap:

I've spent the better part of my career helping entrepreneurs and biz owners LEGALLY protect their brands.

It's my passion and the whole reason I went out on my own to start Indie Law, my trademark law firm.
 
And It started because I kept seeing the same scenario play out over and over - a biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.

Rebrands can happen for...
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Episode 38: The search of your trademark reveals it isn't strong enough.

Recap:

Okay bud, let’s set the stage…

You’ve hired Indie Law to handle your trademark..

You’ve given us the name, slogan, or logo you want protected..

And we’ve done our comprehensive search for it..

BUT, there’s a snag: our findings show that there are too many red flags with that specific trademark and we don’t recommend moving forward with it.

And you're like...Uuuh WTF!?

Dude. I get it. That’s worst-case-scenario for you (and most other biz...

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Episode 37: The Secret Weapon to Amplify Your Messaging and Impact with Tracy Goodwin

Recap:

What if I told you that there was a tool out there that could transform your business for the better. That there was one magical tool that would completely revolutionize the way that you do business. We're talking something that could 10 X your business overnight.

Meet our Guest Expert - Tracy Goodwin

This week on Owning It, I'd like all of you to meet my guest Tracy Goodwin of Captivate the Room. We talk about how we first met, how Tracy is so much more than a voice coach, and many...

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Episode 36: How much $$$ should my biz be making before I invest in a trademark?

Recap:

I hear this almost every day, "But Joey, my business doesn't even make 6 figures yet... Do I really need a trademark?"
 
So often, potential clients and even biz friends of mine associate getting legally legit with how much revenue they're seeing in their biz.
 
So let me be the first to tell you...
 
That is the WRONG thing to focus on!

Show Notes

00:54 - This week in Owning It
02:16 - Categories of how you're spending money as a business owner
02:50...
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Episode 35: March Madness trademark infringement or just a really awkward slogan?

Recap:

So how close is too close when it comes to trademark infringement and confusing the public?

The line can get pretty thin as you’ll see in the NCAA trademark dispute I’m talking about on today’s episode.

It’s both hilarious and shocking - don’t miss it! 

Show Notes

01:11 - This week in Owning It
02:05 - What's up with all this March Madness?
05:23 - How does this affect your business?

 
 
Listen...
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Episode 32: Contracts WON’T save your business

Recap:

It’s not your fault. When business owners think of the legal side these days, they typically think of one word: CONTRACTS.
 
The problem is — contracts alone won’t save your business.

Show Notes

02:23 - Joey's signature legal method
02:43 - PLAN
04:49 - PROTECT
05:48 - PROSPER

 
Listen to this episode (and others) on the podcast platforms:
Apple...
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