On this episode, you're going to hear from Casey himself how processes are key to a business and what processes are the most important for a business.
For our last episode for 2020, we tackle how 2 processes can take your business to the next level and Casey Clark of Cultivate Advisors takes a deep dive into those processes, and breaks it down for us.
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It's not just about being visible. It's about being visible effectively. Which means speaking effectively to scale your business. I can't think of a better person to speak on this subject than my dear friend, Jessica Rasdall.
This week on Owning It, I'm excited to be able to share and listen to her stories, her knowledge and expert advise on how you can - as an entrepreneur embrace your unique story that will allow you to inspire and...
You're going to start meeting more and more of my friends. So they are other business owners that tackle some kind of a topic that are similar to the legal side. So I'm really, really excited for this next chapter. Next season of owning it episodes.
Today, I'm going to be giving it the quickest, shortest version of an answer that I get to a pretty loaded question, which is - Joey, how long does it take to get trademarked?
I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.
Today you're going to discover the secrets to naming your next course, podcast, or even your next business name to avoid trademark traps.
Whenever it comes to naming anything in your business, we have to talk about trademarks.
Now this secret to naming and to trademarks has three parts to it. So I'm going to be going through each one of these parts at a time. It's called my signature RAD method (R-A-D).
This episode is one of the legal-ish ones. When you really look at problems that people are having on the legal side, usually there's some element of a lack of trust that it's the heart of that legal problem. So today we're going to be putting that squarely legal stuff to the side for a moment, and we're going to be diving head-on into what trust means. Why you don't have a more of it in your business? And how to get more trust back into your business.
I'd love to let you in on one of my little secrets and this secret has to do with contracts. Now, if you're like most business owners that I meet, contracts are one of the first things that you think about when it comes to the law. And I get it. When I went to law school, one of my first classes, my first semester was contracts 101. So I understand that when we think about the law as business owners, we tend to think of contracts.
So I'm going to be walking you through, what is...
In this episode of Owning It, we're going to be diving into the difference between copyrights and trademarks, these two different areas of intellectual property. And if those two terms have ever confused you, you are far from alone, my friend. And so by the end of this episode, you're going to learn not only the difference between these two, but also which one of these too you should be focusing on protecting first and why that is.
01:35 - Protecting your...
If you are ready to hear me geek out over my jam, get ready! In this episode, I am talking about naming because you really can't talk about trademarks without talking about naming.
So, I'm going to be dropping the biggest naming knowledge bombs that I can in this episode to help you guys go through this naming process in your business with confidence and making sure that you're picking a strong name that isn't accidentally falling into one of these pitfalls that I'm going to be...