You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?
That's a good question. And it's one that, I'm going to tackle in today's episode.
You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important. Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world.
You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...
On this episode, you're going to hear from Casey himself how processes are key to a business and what processes are the most important for a business.
For our last episode for 2020, we tackle how 2 processes can take your business to the next level and Casey Clark of Cultivate Advisors takes a deep dive into those processes, and breaks it down for us.
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We are continuing our streak of these amazing interview episodes. I call them my secret weapon interviews. I know that you know, that one of the most important things, when it comes to building a business is your content. It's your messaging. It's your copy, right? So how do you create copy that converts?
This week on Owning it, I share how about a year ago, Kate Dramis came into my orbit, and how this full of energy, super informal but...
You're going to start meeting more and more of my friends. So they are other business owners that tackle some kind of a topic that are similar to the legal side. So I'm really, really excited for this next chapter. Next season of owning it episodes.
I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.
Today you're going to discover the secrets to naming your next course, podcast, or even your next business name to avoid trademark traps.
Whenever it comes to naming anything in your business, we have to talk about trademarks.
Now this secret to naming and to trademarks has three parts to it. So I'm going to be going through each one of these parts at a time. It's called my signature RAD method (R-A-D).
I'd love to let you in on one of my little secrets and this secret has to do with contracts. Now, if you're like most business owners that I meet, contracts are one of the first things that you think about when it comes to the law. And I get it. When I went to law school, one of my first classes, my first semester was contracts 101. So I understand that when we think about the law as business owners, we tend to think of contracts.
So I'm going to be walking you through, what is...