Joey C. Vitale - Blog

Episode 51: Consistency In Social Media and Landing Amazing Media Features with Allie Hembree Martin

Recap:

Allie Hembree Martin joins us live for The Owning It Podcast!

We talk about the 3 Cs in social media, how Fame and Fortune was built, and so much more!

Meet our Guest Expert - Allie Hembree Martin

This week on Owning It, we have Allie Hembree Martin. She is a visibility expert working with mostly female entrepreneurs to elevate their brand and gain credibility through social media and public relations.

We also talk about working with different local business to gain...

Continue Reading...

Episode 42: Walmart takes on Kanye!

Recap:

Have you guys seen the trademark news about Walmart and Kanye!?

At first I thought it was just another ridiculous Yeezy headline… turns out it’s totally legit!

AND it has to do with the number one reason trademark applications get denied.

Show Notes

00:55 - This week on Owning It
01:34 - So what is really happening
04:19 - Intent to use application
04:41 - Notice about position
06:26 - What can I learn from Kanye's lawyers
09:13 - ...
Continue Reading...

Episode 41: What is the REAL cost of a rebrand?

Recap:

I've spent the better part of my career helping entrepreneurs and biz owners LEGALLY protect their brands.

It's my passion and the whole reason I went out on my own to start Indie Law, my trademark law firm.
 
And It started because I kept seeing the same scenario play out over and over - a biz owner who had invested their own money, countless hours of work, and plans for the future into their business... lost it all OVERNIGHT due to a forced rebrand.

Rebrands can happen for...
Continue Reading...

Episode 35: March Madness trademark infringement or just a really awkward slogan?

Recap:

So how close is too close when it comes to trademark infringement and confusing the public?

The line can get pretty thin as you’ll see in the NCAA trademark dispute I’m talking about on today’s episode.

It’s both hilarious and shocking - don’t miss it! 

Show Notes

01:11 - This week in Owning It
02:05 - What's up with all this March Madness?
05:23 - How does this affect your business?

 
 
Listen...
Continue Reading...

Episode 34: Why Gifts Won’t Keep Your Clients Happy with John Strohmeyer

Recap:

So many people right now are talking about the importance of the client experience and gift giving and wow packages that you give your clients to make them fall in love with you.

I can tell you one of the most expensive lessons that I've learned myself personally is that gift giving is not going to solve your customer support and your customer experience problems.

Meet our Guest Expert - John Strohmeyer

This week on Owning It, my guest John Strohmeyer of Strohmeyer Law, PLLC...

Continue Reading...

Episode 29: Do you really NEED a trademark?

Recap:

I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.

Show Notes

01:20 - What does it mean to have a trademark?
02:50 - Protect your brand
04:43 - Don't accidentally infringe somebody else

 
 
Listen to this episode (and others) on the podcast platforms:
Apple...
Continue Reading...

Episode 27: When should I WAIT to trademark?

Recap:

You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

That's a good question. And it's one that, I'm going to tackle in today's episode.

Show Notes

00:54 - Can I wait on getting something trademarked
01:10 - Reason #1
02:24 - Reason #2
03:49 - Reason #3
 
 
 
Listen to this...
Continue Reading...

Episode 26: How to Bounce Back from Burnout with Jennifer Bassman

Recap:

To give you a little bit of context for the very beginning of this episode, we start out by talking about these two concepts that are pretty important in this world of strengths finder or Clifton strengths, which is a personality test. And it's this idea of basements versus balconies... you know what Jennifer says this better than I do...

Meet our Guest Expert - Jennifer Bassman

This week we sat down and chat with certified Clifton strengths coach and author of the book Stop...

Continue Reading...

Episode 21: Speaking to Scale with Jessica Rasdall

Recap:

It's not just about being visible. It's about being visible effectively. Which means speaking effectively to scale your business. I can't think of a better person to speak on this subject than my dear friend, Jessica Rasdall.

Meet our Guest Expert - Jessica Rasdall

This week on Owning It, I'm excited to be able to share and listen to her stories, her knowledge and expert advise on how you can - as an entrepreneur embrace your unique story that will allow you to inspire and...

Continue Reading...

Episode 20: Constraint, Process & Mind Management, with guest expert Melissa Shanahan

Recap:

This is the first episode of our on going set of episodes where you're not just going to have to listen to me talk all the time. That's right. Starting with this episode. We are kicking off podcast interviews with me and some of my best friends, some of my favorite mentors, coaches, business experts. 

Meet our Guest Expert - Melissa Shanahan

Melissa Shanahan founded Velocity Work after several years at a consulting firm focused on the growth of private practices all across...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.