Joey C. Vitale - Blog

Episode 54: How to Improve Your Agency Model for More Profit and Leverage with Greg Hickman

Recap:

Greg is the founder and owner of AltAgency, a business that helps freelancers, service providers, and agency owners build massively profitable businesses.

His biz has helped over 350 owners transition from selling time-for-money to getting paid for their thinking and expertise!

Meet our Guest Expert - Greg Hickman

This week on Owning It, we have Greg Hickman! We sit down and talk about how to package your expertise, delivering with leverage and refining your system and...

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Episode 51: Consistency In Social Media and Landing Amazing Media Features with Allie Hembree Martin

Recap:

Allie Hembree Martin joins us live for The Owning It Podcast!

We talk about the 3 Cs in social media, how Fame and Fortune was built, and so much more!

Meet our Guest Expert - Allie Hembree Martin

This week on Owning It, we have Allie Hembree Martin. She is a visibility expert working with mostly female entrepreneurs to elevate their brand and gain credibility through social media and public relations.

We also talk about working with different local business to gain...

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Episode 44: Getting Consistent Clients with Ellen Yin

Recap:

Joey's bud Ellen Yin joins us live for our The Business Growth Advantage show!
 
Imagine Marie Kondo (you know, the “joy/no joy” house organizing genius) as a marketer… that’s who Ellen is: a marketing minimalist who helps you cut through the overwhelm of shiny objects and ditch all the confusing, conflicting marketing strategies you’ve been told.

Meet our Guest Expert - Ellen Yin

This week on Owning It, we have Ellen Yin and we talk...

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Episode 37: The Secret Weapon to Amplify Your Messaging and Impact with Tracy Goodwin

Recap:

What if I told you that there was a tool out there that could transform your business for the better. That there was one magical tool that would completely revolutionize the way that you do business. We're talking something that could 10 X your business overnight.

Meet our Guest Expert - Tracy Goodwin

This week on Owning It, I'd like all of you to meet my guest Tracy Goodwin of Captivate the Room. We talk about how we first met, how Tracy is so much more than a voice coach, and many...

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Episode 31: The Difference Between Copyrights and Trademarks

Recap:

If this legal stuff is confusing for you, you're in the right place, especially when it comes to this distinction that, so many business owners get tripped up on between copyrights and trademarks.

So today we're going to be talking about this difference and maybe when you hear about copyrights and trademarks, you're just like, Joey, I don't understand the difference at all or maybe you feel like you've got a good sense of it, but just not a hundred percent in terms of your confidence.

...
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Episode 29: Do you really NEED a trademark?

Recap:

I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.

Show Notes

01:20 - What does it mean to have a trademark?
02:50 - Protect your brand
04:43 - Don't accidentally infringe somebody else

 
 
Listen to this episode (and others) on the podcast platforms:
Apple...
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Episode 27: When should I WAIT to trademark?

Recap:

You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

That's a good question. And it's one that, I'm going to tackle in today's episode.

Show Notes

00:54 - Can I wait on getting something trademarked
01:10 - Reason #1
02:24 - Reason #2
03:49 - Reason #3
 
 
 
Listen to this...
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Episode 26: How to Bounce Back from Burnout with Jennifer Bassman

Recap:

To give you a little bit of context for the very beginning of this episode, we start out by talking about these two concepts that are pretty important in this world of strengths finder or Clifton strengths, which is a personality test. And it's this idea of basements versus balconies... you know what Jennifer says this better than I do...

Meet our Guest Expert - Jennifer Bassman

This week we sat down and chat with certified Clifton strengths coach and author of the book Stop...

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Episode 25: Your 2021 Legal To-Do List

Recap:

I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.

Show Notes

00:59 - What do I focus on legally this year
01:46 - Four things on your to-do list
02:33 - #1, separate your business from your competition
03:58 - #2, get that personal asset protection
06:01 - #3, delegate to...
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Episode 24: The Power of Trademarks with Elizabeth Henson

Recap:

You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important.  Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world. 

Meet our Guest Expert - Elizabeth Henson

You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...

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