Joey C. Vitale - Blog

Episode 40: Can a hashtag be a trademark?

Recap:

With so many businesses shifting to social media exposure to grow their businesses, I've started to get this question a lot - "I've been using this hashtag for my biz and people seem to love it and associate it with my brand. So... can I trademark it?"

Well, I'm happy to report that I have the answer!

And it may seriously surprise you.

Show Notes

00:57 - Is it possible
03:24 - If I can, do I need to do it
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Episode 38: The search of your trademark reveals it isn't strong enough.

Recap:

Okay bud, let’s set the stage…

You’ve hired Indie Law to handle your trademark..

You’ve given us the name, slogan, or logo you want protected..

And we’ve done our comprehensive search for it..

BUT, there’s a snag: our findings show that there are too many red flags with that specific trademark and we don’t recommend moving forward with it.

And you're like...Uuuh WTF!?

Dude. I get it. That’s worst-case-scenario for you (and most other biz...

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Episode 36: How much $$$ should my biz be making before I invest in a trademark?

Recap:

I hear this almost every day, "But Joey, my business doesn't even make 6 figures yet... Do I really need a trademark?"
 
So often, potential clients and even biz friends of mine associate getting legally legit with how much revenue they're seeing in their biz.
 
So let me be the first to tell you...
 
That is the WRONG thing to focus on!

Show Notes

00:54 - This week in Owning It
02:16 - Categories of how you're spending money as a business owner
02:50...
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Episode 35: March Madness trademark infringement or just a really awkward slogan?

Recap:

So how close is too close when it comes to trademark infringement and confusing the public?

The line can get pretty thin as you’ll see in the NCAA trademark dispute I’m talking about on today’s episode.

It’s both hilarious and shocking - don’t miss it! 

Show Notes

01:11 - This week in Owning It
02:05 - What's up with all this March Madness?
05:23 - How does this affect your business?

 
 
Listen...
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Episode 29: Do you really NEED a trademark?

Recap:

I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.

Show Notes

01:20 - What does it mean to have a trademark?
02:50 - Protect your brand
04:43 - Don't accidentally infringe somebody else

 
 
Listen to this episode (and others) on the podcast platforms:
Apple...
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Episode 27: When should I WAIT to trademark?

Recap:

You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

That's a good question. And it's one that, I'm going to tackle in today's episode.

Show Notes

00:54 - Can I wait on getting something trademarked
01:10 - Reason #1
02:24 - Reason #2
03:49 - Reason #3
 
 
 
Listen to this...
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Episode 25: Your 2021 Legal To-Do List

Recap:

I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.

Show Notes

00:59 - What do I focus on legally this year
01:46 - Four things on your to-do list
02:33 - #1, separate your business from your competition
03:58 - #2, get that personal asset protection
06:01 - #3, delegate to...
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Episode 24: The Power of Trademarks with Elizabeth Henson

Recap:

You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important.  Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world. 

Meet our Guest Expert - Elizabeth Henson

You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...

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Episode 13: WHEN is the right time to trademark?

Recap: 

For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in. 

Show Notes

02:54 - The Owning It Episode 8 is a golden nugget episode
03:21 - 2 levels of trademarks: the automatic and the registered
04:10 - 3 different answers to the question "When is the right time"
04:22 - #1: When the...
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Episode 9: Most Trademarks Get Denied. Here's The Biggest Reason Why.

Recap: 

I can tell you that the biggest reason why trademark applications fail is because the business owner didn't properly search for availability. In other words, there were other registered trademarks that already existed that were too similar to the one that was being applied for. There wasn't a really strong search that took place before the application was submitted.

So today, we're going to talk about why that search is so important. And I'll give you guys some actionable steps...

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