I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.
You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?
That's a good question. And it's one that, I'm going to tackle in today's episode.
I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.
You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important. Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world.
You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...
For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in.
I can tell you that the biggest reason why trademark applications fail is because the business owner didn't properly search for availability. In other words, there were other registered trademarks that already existed that were too similar to the one that was being applied for. There wasn't a really strong search that took place before the application was submitted.
So today, we're going to talk about why that search is so important. And I'll give you guys some actionable steps...
When we talk about getting trademarked or trademarking your business name or slogan, that language of "getting trademarked or trademarking" is actually super inaccurate.
In this episode, I'm going to walk you through what these trademark rules are and why I am knowingly breaking them. This episode is probably one of the most valuable podcast episodes I will ever do. So let's dive in.