Joey C. Vitale - Blog

Episode 29: Do you really NEED a trademark?

Recap:

I get people all the time saying, Joey, I am following you on social, I like what you're doing. I would love to work with you, but just be real with me. Do I really need a trademark? It's a good question.

Show Notes

01:20 - What does it mean to have a trademark?
02:50 - Protect your brand
04:43 - Don't accidentally infringe somebody else

 
 
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Episode 27: When should I WAIT to trademark?

Recap:

You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

That's a good question. And it's one that, I'm going to tackle in today's episode.

Show Notes

00:54 - Can I wait on getting something trademarked
01:10 - Reason #1
02:24 - Reason #2
03:49 - Reason #3
 
 
 
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Episode 25: Your 2021 Legal To-Do List

Recap:

I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.

Show Notes

00:59 - What do I focus on legally this year
01:46 - Four things on your to-do list
02:33 - #1, separate your business from your competition
03:58 - #2, get that personal asset protection
06:01 - #3, delegate to...
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Episode 24: The Power of Trademarks with Elizabeth Henson

Recap:

You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important.  Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world. 

Meet our Guest Expert - Elizabeth Henson

You know, I love a trademarks. I think they're super important. But I don't think that it's enough for you to just hear from me how...

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Episode 13: WHEN is the right time to trademark?

Recap: 

For this episode, I've got some thoughts and some recommendations for you to help you figure out when is the right time for you as a business owner to get trademarked. Let's dive in. 

Show Notes

02:54 - The Owning It Episode 8 is a golden nugget episode
03:21 - 2 levels of trademarks: the automatic and the registered
04:10 - 3 different answers to the question "When is the right time"
04:22 - #1: When the...
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Episode 9: Most Trademarks Get Denied. Here's The Biggest Reason Why.

Recap: 

I can tell you that the biggest reason why trademark applications fail is because the business owner didn't properly search for availability. In other words, there were other registered trademarks that already existed that were too similar to the one that was being applied for. There wasn't a really strong search that took place before the application was submitted.

So today, we're going to talk about why that search is so important. And I'll give you guys some actionable steps...

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Episode 8: Wanna Get Trademarked?

Recap: 

When we talk about getting trademarked or trademarking your business name or slogan, that language of "getting trademarked or trademarking" is actually super inaccurate.

In this episode, I'm going to walk you through what these trademark rules are and why I am knowingly breaking them. This episode is probably one of the most valuable podcast episodes I will ever do. So let's dive in.

Show Notes

03:06 - Protecting your brand + gain authority training
05:09 - How "Getting...
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