Joey C. Vitale - Blog

Episode 32: Contracts WON’T save your business


It’s not your fault. When business owners think of the legal side these days, they typically think of one word: CONTRACTS.
The problem is — contracts alone won’t save your business.

Show Notes

02:23 - Joey's signature legal method
02:43 - PLAN
04:49 - PROTECT
05:48 - PROSPER

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Episode 30: Why Would I Want a Trademark Attorney's Help?


Today I'm going to give you the top three reasons why you want a trademark attorney in your back pocket.

Although business owners aren't craving to work with an attorney the way you might be  excited to work with a marketer or sales strategist or business coach, there are really important and actually kind of sexy reasons to work with a trademark attorney.

Show Notes

01:20 - Reason #1
02:27 - Reason #2
04:36 - Reason #3
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Episode 28: What Are the Benefits of Getting Trademarked?


Let's break down the main reasons why you should consider strongly to prioritize trademarks on your to-do list without getting sucked into all that legal mumbo jumbo. And there are really three main things that you want to consider three main benefits to securing your trademark reasons.

Show Notes

00:45 - What is the point of trademarks?
01:05 - Benefit #1
02:38 - Benefit #2
05:28 - Benefit #3
08:06 - Connect with us at [email protected]


Listen to this episode (and...

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Episode 17: How Long Does It Take to Get Trademarked?


Today, I'm going to be giving it the quickest, shortest version of an answer that I get to a pretty loaded question, which is - Joey, how long does it take to get trademarked? 

Show Notes

01:22 - How long is this gonna take
03:24 - Trademark timeframes
04:08 - Trademark office's timeline
07:07 - It takes 3 months to be assigned to an examining attorney
07:55 - What's an opposition
10:09 - What...
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Episode 16: Don't Fall for this Trademark Scam


I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.

Show Notes

01:25 - Why this trademark scam is a problem
02:52 - How does this scam work
05:48 - Don't fall victim to this scam

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Episode 12: The Ultimate Guide to Handling Copycats


I can't think of anything more frustrating than realizing that you've got yourself a copycat. I get messages every single week with somebody who has had their stuff copied. And this is one of the most common concerns I get as a business lawyer. So today I'm just going to give it to you straight. What I am about to give you isn't a legal advice. It's business advice. 

Whether you're in the middle of dealing with the copycat right now, or you just want to be...

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Is your online program trademarked?

Are you a business owner with some kind of online program? If so, you've come to the right blog post.

As a business attorney, I work with lots of solo entrepreneurs, personal brands, and influencers. Many of them have some kind of online program that they offer to their customers.

Tell me if this sounds familiar: you're preparing to launch your next big program — whether it's an online course, a membership program, a mastermind, or something else. The creative side of you keeps toying...

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The top 3 legal things you need to bump to the top of your list

Entrepreneurs tend to have a lot on their to-do lists. 

Whether you’re just starting or taking things to the next level, it's critical to get clear on what you actually NEED to get done. Otherwise, you’ll feel like a hamster on a wheel — staying busy but feeling overwhelmed and unproductive.

That’s where this post comes in.

Here are the main three things you need to do on the legal side. And if you’ve already gotten these three things down,...

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Not ready to register your trademarks? Start here

I talk with so many entrepreneurs and small business owners who aren't ready to file for trademark applications yet.

If you're reading this, you're probably in the same boat.

Maybe it's a budget issue, or you don't think your business needs it yet, or there's something else that's holding you back.

Guess what — that's totally okay!

(I mean, there are risks if you don't register your trademarks. But if you're not ready to take those steps yet, it's okay.)

An easy, crucial step to...

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Why your business needs to take trademarks seriously

As a trademark attorney, I get asked this question a lot:

"But Joey ... why? Why does my business need to worry about trademark protections?"

It's a good question. Let's talk about it.

But first, what is a trademark?

Trademarks are everywhere. From the moment you wake up from you Tempur—Pedic® bed, put on those slippers from Target®, and check Facebook® on your iPhone® as you walk to your Keurig® machine to sip on some Starbucks® coffee ... you're...

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