Joey C. Vitale - Blog

Episode 42: Walmart takes on Kanye!

Recap:

Have you guys seen the trademark news about Walmart and Kanye!?

At first I thought it was just another ridiculous Yeezy headline… turns out it’s totally legit!

AND it has to do with the number one reason trademark applications get denied.

Show Notes

00:55 - This week on Owning It
01:34 - So what is really happening
04:19 - Intent to use application
04:41 - Notice about position
06:26 - What can I learn from Kanye's lawyers
09:13 - ...
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Episode 40: Can a hashtag be a trademark?

Recap:

With so many businesses shifting to social media exposure to grow their businesses, I've started to get this question a lot - "I've been using this hashtag for my biz and people seem to love it and associate it with my brand. So... can I trademark it?"

Well, I'm happy to report that I have the answer!

And it may seriously surprise you.

Show Notes

00:57 - Is it possible
03:24 - If I can, do I need to do it
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Episode 34: Why Gifts Won’t Keep Your Clients Happy with John Strohmeyer

Recap:

So many people right now are talking about the importance of the client experience and gift giving and wow packages that you give your clients to make them fall in love with you.

I can tell you one of the most expensive lessons that I've learned myself personally is that gift giving is not going to solve your customer support and your customer experience problems.

Meet our Guest Expert - John Strohmeyer

This week on Owning It, my guest John Strohmeyer of Strohmeyer Law, PLLC...

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Episode 32: Contracts WON’T save your business

Recap:

It’s not your fault. When business owners think of the legal side these days, they typically think of one word: CONTRACTS.
 
The problem is — contracts alone won’t save your business.

Show Notes

02:23 - Joey's signature legal method
02:43 - PLAN
04:49 - PROTECT
05:48 - PROSPER

 
Listen to this episode (and others) on the podcast platforms:
Apple...
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Episode 30: Why Would I Want a Trademark Attorney's Help?

Recap:

Today I'm going to give you the top three reasons why you want a trademark attorney in your back pocket.

Although business owners aren't craving to work with an attorney the way you might be  excited to work with a marketer or sales strategist or business coach, there are really important and actually kind of sexy reasons to work with a trademark attorney.

Show Notes

01:20 - Reason #1
02:27 - Reason #2
04:36 - Reason #3
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Episode 28: What Are the Benefits of Getting Trademarked?

Recap:

Let's break down the main reasons why you should consider strongly to prioritize trademarks on your to-do list without getting sucked into all that legal mumbo jumbo. And there are really three main things that you want to consider three main benefits to securing your trademark reasons.

Show Notes

00:45 - What is the point of trademarks?
01:05 - Benefit #1
02:38 - Benefit #2
05:28 - Benefit #3
08:06 - Connect with us at [email protected]

 

Listen to this episode (and...

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Episode 17: How Long Does It Take to Get Trademarked?

Recap:

Today, I'm going to be giving it the quickest, shortest version of an answer that I get to a pretty loaded question, which is - Joey, how long does it take to get trademarked? 

Show Notes

01:22 - How long is this gonna take
03:24 - Trademark timeframes
04:08 - Trademark office's timeline
07:07 - It takes 3 months to be assigned to an examining attorney
07:55 - What's an opposition
10:09 - What...
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Episode 16: Don't Fall for this Trademark Scam

Recap:

I know the legal side of stuff is scary and overwhelming enough. And then on top of it, we've got this layer of serious scam that you have to pay attention to. Now you might be wondering, Joey, what the heck are you talking about? Well, let me set the scene here really quickly.

Show Notes

01:25 - Why this trademark scam is a problem
02:52 - How does this scam work
05:48 - Don't fall victim to this scam

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Episode 12: The Ultimate Guide to Handling Copycats

Recap: 

I can't think of anything more frustrating than realizing that you've got yourself a copycat. I get messages every single week with somebody who has had their stuff copied. And this is one of the most common concerns I get as a business lawyer. So today I'm just going to give it to you straight. What I am about to give you isn't a legal advice. It's business advice. 

Whether you're in the middle of dealing with the copycat right now, or you just want to be...

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Is your online program trademarked?

Are you a business owner with some kind of online program? If so, you've come to the right blog post.

As a business attorney, I work with lots of solo entrepreneurs, personal brands, and influencers. Many of them have some kind of online program that they offer to their customers.

Tell me if this sounds familiar: you're preparing to launch your next big program — whether it's an online course, a membership program, a mastermind, or something else. The creative side of you keeps toying...

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